There’s room for a brand that’s cool, rugged, functional, and
actually affordable.

Something for the in-betweeners—those of us too young to feel old and too old to pretend we’re 18. A brand with attitude, purpose, and a bit of “yeah, that’ll do nicely.”

So in 2019, we got to work. Since then, we’ve been travelling, sampling, tweaking, and testing—searching the globe for gear that earns the Scruffy Dog badge. And we’re picky. Seriously picky. Plenty of concepts never made it past the “nice try” pile, and others are on hold until they’re truly pack-worthy. Only the toughest, best-looking, most functional pieces make the cut.

What you see today is the result: a growing range of well-made, good-looking gear built for coffee runs, road trips, late nights, long days, and everything in between.

Tough but stylish. Practical but comfortable. Premium feel without the premium price. Non-negotiables for the Scruffy Dog pack.

And we’re only getting started. We’re constantly hunting for the next must-have item, listening to our community, and crafting new pieces to keep you looking good and feeling great every single day.

So, join the pack.
Wear Scruffy Dog.
Tell us what you want to see next.
And above all—love what you wear, wear what you love.

Scruffy Dog Trading Co.